Sunday, July 29, 2007

Put Audio & Video on Your Web Site

This article explains a few things about Video-Streaming, and if you're interested, then this is worth reading, because you can never tell what you don't know.
As a company that sells streaming media services for a living, we predispose
questions everyday about what needs to be done to effect an audio or video
preface that will stream well over the Internet. Most of these
inquiries come from small businesses with limited budgets for marketing
and advertising. They are always pleasantly surprised when we divulge them
that they can do it themselves!

Let's start with an audio only onset:


* Write out your script first! Focus on two to three points that you
feel are essential to explain your products or services. Keep the
script simple. If your site offers a wide diversification of goods or services,
you might consider several different messages with each one keying in
on one or two important areas.



* Posses someone who is not familiar with your employment review the script
and your site. Be sure that they understand your message. If they
don't, rewrite undoubted!



* Proof reading the script until you feel completely familiar and
comfortable with it. ( You can hire professional voice talent for
reasonable rates if you'd raise not recording the audio yourself. )



* Use the best quality tape recorder available to you. A cassette
recorder is fine.



* Convenience a high standard brand eponym audiotape.



* An external microphone that plugs into your recorder is preferable to
the one that comes built - in. They are very inexpensive and produce a
better video.



* Do your recording in a quiet place with as little background noise whereas
possible. ( That peerless seems pretty distinguishable, doesn't it? )



* Report naturally! It can help to have a friend or consort act thanks to an
audience to give you focus.



* Record your presentation several times. Exceptional the one that will
sound the most looked for and inviting to your site visitors.



* Send the record to the encoding ( streaming ) vendor. They'll booty it
from there!



A video presentation takes a little more pace and effort, but you all told
can do it yourself. Your at ease video camera will work just fine! All of
the same rules you used to make your audiotape apply here including the
use of an outward microphone. Good level videotape is essential. The
following suggestions will relief you prepare a video presentation for your
site that should stream very whole:


* Keep the camera steady! Put the camera on a tripod or brace it
against smash solid parallel a table or a wall. If you must pan or
hum, do undoubted very slowly. ( Exceptionally much motion can cause a " blurry " stream. )



* Simplify your habit. Consider about where everything is going to be.
People coming in and out of the frame can create movement that may
cause slip-up.



* Stay focused. A lot of auto - focus cameras can't focal point properly if you
are too close to your subject. Five or six feet away is a good
distance. Don't try to shoot wrapped up a window; the camera will polestar on
the glass.



* Good lighting is important. Struggle to light your scene from the array.
Don't stand in front of a window; the backlighting will cause you to be
in structure. Try shooting outside if possible.

* Use the fastest record speed. This will insure the foremost video grade.



* Record in a soundless place. Hold the mike close to your mouth to cut
down on outward noises.



* RELAX AND ENJOY YOURSELF! It quite shows. Evidence until you feel
comfortable.



If you have additional questions or concerns, your streaming vendor
should be ready and able to assist you.

Early adopters of Rich Media techniques, streaming being one of them,
have topical modern to reap the rewards of higher click - through rates
and wider conversion rates. If your message is meaningful and
right to your site visitors, your streaming presentation will add to
their touch of visiting your site and encourage them not only to buy
but also to accrual and buy again!

Ronni Rhodes is the owner of WBC Imaging, an Internet company that
specializes in web site enhancement utilizing streaming media technology.
With her conserve, Don, a digital media engineer, they sweat with companies
to incorporate streaming as part of successful and meaningful sales and
marketing programs.

Please direct outright questions and comments to: Ronni@wbcimaging.com
520 - 742 - 5780 http://www.wbcimaging.com